Privacy Policy

Who we are

WhosPet is operated by CODESEQ LTD, a company registered in England and Wales (company number 13893168), registered office 86-90 Paul Street, London, England, EC2A 4NE (“we”, “us”). We are the data controller for the personal data described below.

What we collect

• Account: your email address, used to sign you in via a one-time code.
• Orders: the shipping name and address you provide when ordering a tag, and payment details, which are handled directly by Stripe — we never see or store your card number.
• Pet profiles: whatever you choose to add — a name, breed, a photo, and a message shown to whoever finds your pet. Uploaded photos are automatically resized and stripped of location data (many phone photos otherwise carry the GPS coordinates of where they were taken) before they're ever stored or shown publicly.
• Scan notifications: if someone scans your pet's tag and chooses to notify you, we record their message and, if they chose to share them, their location at that moment and their contact details so you can reply.
• Emergency contact info: a phone number, email, WhatsApp number, and/or address you can optionally add to your pet's profile. This is never shown to anyone unless you turn on “show these details on the public tag page” in the pet profile, or you explicitly mark the pet as lost — see below. You can also add a second email address (for example a partner's) to copy in on notifications while the pet is marked lost; it is never shown to finders.
• Passkeys: if you add a passkey, we store its public key (which can't sign anyone in on its own), whether it's synced across your devices, and when it was added and last used. The private part never leaves your device.
• Care reminders: the reminder text and due date you add for a pet, used only to email you a few days before it's due.
• Lost-pet posters and share links: while a pet is marked lost you can share a public link to a lost poster showing the details you chose. The link stops working when you mark the pet found, and you can reset it at any time.
• Feedback: if you send us feedback, we store your message, the page you sent it from, a description of your browser and device, and any screenshot you attach (re-encoded on your device, which removes location data).

What we don't do

We never show your account email, phone number, or address to anyone who scans your pet's tag, and we never show a finder's details to you unless they choose to include them in a message. We don't sell your data, and we don't use it for advertising.

One explicit exception: if you choose to mark a pet as lost, whichever emergency contact details you've filled in (you choose which — leave any blank to keep it private) are shown directly to anyone who scans that tag, until you mark the pet found again. You can also turn those details on from the pet profile without marking the pet lost. Either way it only happens because you opted in — it's never on by default.

How we use it

To operate the service: sending sign-in links, fulfilling and shipping orders, relaying scan notifications by email, sending the care reminders you set, providing customer support when you contact us, and reading and replying to feedback so we can fix and improve WhosPet.

Who we share it with

We use a small number of processors to run the service, each only for what they need to do their job:

• Neon — hosts our database, in London.
• Resend — sends sign-in and notification emails on our behalf.
• Stripe — processes payment for orders.
• Cloudflare — stores uploaded pet photos, in the EU.
• Vercel — hosts the website and application.

Cookies

We only set the strictly necessary cookie that keeps you signed in. We don't use analytics, advertising, or tracking cookies.

How long we keep it

We keep your account and pet profile data for as long as your account is active. Scan notification records are kept to support the throttling that protects you from repeated emails, and for order/dispute history. Feedback is kept until we've dealt with it, and deleted sooner if you ask.

Your rights

You can ask us to access, correct, or delete your personal data at any time by emailing hello@whospet.co.uk. If you're unhappy with how we've handled your data, you can complain to the UK Information Commissioner's Office (ico.org.uk).

Changes to this policy

If we make material changes to this policy, we'll update the date at the top of this page.

Contact

Questions about this policy: hello@whospet.co.uk.